B2B and Social Media

B2B Brands, Wake Up—Social Media Is Now Your #1 Sales Channel

B2B companies used to view social media as optional. Not anymore. Today’s decision-makers are online, scrolling, and searching; and your brand needs to meet them there.

Buyers Are Researching Before You Ever Speak

According to Gartner, 72% of B2B buyers prefer a rep-free experience. That means they’re watching your videos, reading your posts, and checking your credibility before they book a call. If your brand isn’t visible online, you’re invisible to them.

From B2B to B2H (Business to Human)

Behind every company is a human making decisions. And humans connect with brands that educate, entertain, and empathize. LinkedIn, TikTok, and even X are now essential platforms for B2B thought leadership and brand awareness.

What Actually Works on B2B Social Media?

• Founders and execs sharing real insights and opinions
• Short-form videos that explain your product or process
• Client success stories that show proof, not hype
• Timely trend takes that offer value, not just noise

Shift from Selling to Serving

Winning B2B brands aren’t pushing products, they’re solving problems publicly. They share insights generously and build a loyal digital community before the first sales call even happens.